Scooping for fashion and art treasures in the San Diego area before relocating to one of the finest US cities, I bumped into a gallery located in La Jolla and met Alexander Salazer. Since then I have been reading all his newsletters and glanced at everyone of his facebook posts. Alexander Salazar, with 14 years experience as an art dealer, has built private and corporate collections worldwide. He opened his own fine art gallery, Alexander Salazer Fine Art, last year. His recent birthday celebration at the downtown W Hotel made it loud and clear, he is San Diego’s art darling.
The rooftop at San Diego’s W hotel is an easy to relate location for a special birthday celebration. This gathering of fashion designers, with brands Medavog Couture and Maceoo, and art dealer Alexander Salazar could be called “fashion meets art” as the celebration was billed the White Party. “White is Pure but one spill of red wine can make your outfit into a Jackson Pollock!” said the art dealer about the theme choice. As Alex believes fashion is a form of art, there is no question on why he opts to have a good time with a fashion show. Francisco Medavog complements by adding, “World of Medavog is a work of art, yes, all my designs are considered by many as art in fashion form”. The designer of Medavog Couture and the brothers of Maceoo brand took the lead for the afternoon’s entertainment alongside music by the Sundrop Electric.
Designer Francisco Medavog directed, with the help of Nista Fasin, a runway show featuring 13 pieces from his “White and Metal Couture collection”. This mostly resort summer collection paired with avant-garde jewelry pieces by Anjela Piccard was textbook perfect as usual, emphasizing Francesco’s visible knowledge of sewing and construction. Models were marching under the spell of a remake of Michael Jackson’s Billie Jean that harmonically filled the event’s white minimalistic ambience.
The two brothers behind the Maceoo men’s collection were promoting the brand’s new shirt collection. Their 20 looks embodied a balance between simplicity and sophistication. As Mehdi, one of the brothers said, “In a way, fashion is also an art. It inspires a lifestyle. And it’s also a way to show people who we are or who we want to be.” Maceoo’s shirts certainly did give more self confidence to the wearer. The added mix of French songs and electro music also created a casual chic, dynamic image, all with a French touch that the brand symbolizes.
This certainly wasn’t Alex’s first playful encounter with fashion. He was involved in the “Reflection & Flow” exhibition, part of a collaborative art project between fine artists and fashion designers under the Art Meets Fashion organization, held at his gallery earlier this year. Alexander Salazar plans to represent Medavog Couture in his Artist in Residence Program.
Looks from the Medavog Couture and Maceoo paraded at the W Hotel White Party fashion show are available for sale. Contact Francisco at medavog@gmail.com/858-625-1749 or Mehdi at m@maceoo.com.